What is mlm? Network marketing, direct marketing, or a pyramid? If you're not sure what MLM (also know as Network Marketing) really is or you've heard some strange things about it... Read on, and we'll discover the straight scoop on what MLM is AND what it's not.
There's a lot of silly stuff being said out there and folks are worried about MLM scams and the network marketing industry as a whole. And if you're like me, you're sick to death of folks that don't give you any REAL network marketing information until you've forked over your hard earned cash...
So we're going to cut thru the HYPE and get down to the truth on mlm.
I figure the best place to start is at the beginning...
Exactly What IS MLM?
So that we can both be on the same page moving forward I encourage you to watch this highly informative MLM video. Brilliant Compensation
Brilliant Compensation is produced by Tim Sales and Harvard Professor, Dr. Charles King. I could babble on for a few pages and give you a decent idea of what network marketing is, but as they explain it sooooooooo much better, I think I'll avoid reinventing the wheel and let them explain the concepts of social networking, direct sales and network marketing to you.
To be honest even if you think you know all about the network marketing industry, it's worth watching. I learn something new each time I view it.
Because you’ve asked the question “What Is MLM?”, I’m going to assume two things about you.
1. You are interested in a home business, network marketing or otherwise.
2. You're not quite sure how to go about it.
First of all you need to know IT IS POSSIBLE to build a network marketing business on a show string budget.
MLM is the single best way for the average person to build wealth - REAL WEALTH - available today. It's also the most cost effective way for businesses to reach a global market.
As I already mentioned, there's some crazy stuff being spread around about the network marketing industry. Some of the reputation is fairly earned. I know most folks in the industry won't fess up to that but it's true.
For years folks getting into the network marketing industry were told to "make a list of your friends and family", share your opportunity with every one you meet (hence the 3 foot rule) and other silliness.
I'm here to tell you that you DO NOT HAVE TO DO ANY OF THAT! In fact you'll doom yourself to the same fate of the 97% of new network marketers who don't do well with their businesses if you do.
When you’re wanting to know “what is mlm?” you’ll also want to know more about what it’s not. For more in depth look at the pitfalls of “Old School MLM” and how to avoid them I encourage you to read "The 7 Lies Of Network Marketing". This book exposes the largest “no-no’s” of the network marketing industry and best of all it’s free.
The last thing you need to know.
Attraction Marketing has changed the network marketing industry for good!
Yes it’s true! You never have to call a friend, make a list of everyone you’ve ever known or harass anyone in a check out line. Those days are over. Right now, those in the know have prospects Calling and Emailing THEM requesting information.
Today, attraction marketing is the only viable way to build your prospect list. This is what I do. As an MLM coach, this is what I teach.
It’s easy anyone can do it. Even if you barely know how to open your email!
So, what is mlm? For those who are willing to work hard and apply the principals of attraction marketing, mlm is financial freedom.
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